Projects


 * 2 projects by Lukas Ritzel**

For ALL 3 projects the end delivery would be a kind of roadmap similat to sample (work of students from sept webmarketing course) [] and in writing ( doc or slides). Plus of course the visuals (photos and vdo, animation material) Some of the below can be done without any inclusion of 3rd persons just by learning about the techniques during the lessons and then applying it to those 3 websites and offerings. Of course through an active participation the teams can dig even deeper. But through the inclusion of 3rd persons some ideas may as well come on the table where i could eventually not support them with (not being a topic where i have an expertise) or as well some topics which would just be too large to be covered in given time since there would still be about 33% theoretical topics to be covered and then 66% on research and preparation of the delivery for Saturday to client
 * Generics**

Project 1 Right now what is see on their website is at []
 * Ecole de Ski Francais**


 * what we can do:**

Screen their whole website at [] and design a business model canvas for the product and services based on the discussion with contact person in charge and own research done through existing website and additional documentation

Compare the ESF website to other similar websites in other countries (swiss, austria, germany; usa) and create a comparison table, specifically on the aspect of web2.0 inclusion, tribes, long tail, innovative new trends inclusion

Search Engine Optimization and suggest points for improvement for main page and important follow up pages (only english pages but can then be applied similar to other languages)

Check as well on existing digital footprints (customers review on forums and travel related web2 websites)

Check Links and suggest improvements to Web2 sites (important factor for generic ranking in Search Engines like Google). Create a set of best possible Metatags using competitor watch, support free websites like Alexa. Create as well a listing of how well the pages are visible in different local and global websites and portals based on keywords

We then look at the different sections and would suggest specific Links possible (free), Long Tail strategies on how we could create specific landing pages to promote those sections (for example on different disciplines and specific target audiences, create fully creative 3-4 suggestion on such specific promotions with slogan, domain names, seo and content

Create 5-10 pay per click ads in Google as well as alternative ads possibilities for Bing, Facebook

Evaluate the possibility to create some kind of Tribe through social networking in facebook, xing or other social networking sites with complete proposal on how to do and next step scenarios

Create Web2 marketing material visuals Photos and tag and spread to Web2 photo sites Videos and Animations tag and spread to Web2 vdo sites

Evaluate current partnerships and see if we find eventual possibilities to enhance those and eventualy profit from crowdsourcing and tribes strategies based on existing partners [] as well as new one

Those above suggestions would once applied result in a clear improvement for this offering to a web audience and create better web awareness. If this results in a better occupancy throughout the year we would rent those more efficient


 * Possible but no promise for a added value result since many factors would still play with it**

Evaluate possible Yield/ Revenue management strategies to react on a NOW market

If client would give us comprehensive reports by Google Analytics we could of course screen the market and the potentials for improvements even better

If we are given a special report on green activities we could include those to the landing pages (Long Tail marketing)


 * NOT possible is**

Screen the market on how attractive the offering is compared to other similar markets in France / Europe / World Business improvements for the running ski school Green aspects //Since we talk here about big players and just by looking at their website they of course already have some professionals working on their web presence and therefore what we can suggest will be limitted to time and accessibility to analytical tools and technical understanding of the students//



Project 2 Right now what is see on their website is at []
 * SATAski ecommerce pages**

It seems as if this is a specific site which still runs under tourism Alpe d‘Huez


 * what we can do:**

Screen their whole website at [] and design a business model canvas for the product and services based on the discussion with contact person in charge and own research done through existing website and additional documentation

Compare the Sataski website to other similar websites in other countries (swiss, austria, germany; usa) and create a comparison table, specifically on the aspect of web2.0 inclusion, tribes, long tail, innovative new trends inclusion

Search Engine Optimization and suggest points for improvement for main page and important follow up pages (only english pages but can then be applied similar to other languages)

Check as well on existing digital footprints (customers review on forums and travel related web2 websites)

Check Links and suggest improvements to Web2 sites (important factor for generic ranking in Search Engines like Google). Create a set of best possible Metatags using competitor watch, support free websites like Alexa. Create as well a listing of how well the pages are visible in different local and global websites and portals based on keywords

We then look at the different sections and would suggest specific Links possible (free), Long Tail strategies on how we could create specific landing pages to promote those sections (for example on different disciplines and specific target audiences, create fully creative 3-4 suggestion on such specific promotions with slogan, domain names, seo and content

Create 5-10 pay per click ads in Google as well as alternative ads possibilities for Bing, Facebook

Evaluate the possibility to create some kind of Tribe through social networking in facebook, xing or other social networking sites with complete proposal on how to do and next step scenarios

Create more Web2 marketing material visuals Photos and tag and spread to Web2 photo sites Videos and Animations tag and spread to Web2 vdo sites

Evaluate current partnerships and see if we find eventual possibilities to enhance those and eventualy profit from crowdsourcing and tribes strategies based on existing partners [] as well as new one

Those above suggestions would once applied result in a clear improvement for this offering to a web audience and create better web awareness. If this results in a better occupancy throughout the year we would rent those more efficient


 * Possible but no promise for a added value result since many factors would still play with it**

Evaluate possible Yield/ Revenue management strategies to react on a NOW market

If client would give us comprehensive reports by Google Analytics we could of course screen the market and the potentials for improvements even better

If we are given a special report on green activities we could include those to the landing pages (Long Tail marketing)


 * NOT possible is**

Screen the market on how attractive the offering is compared to other similar markets in France / Europe / World Business improvements for the running ski school Green aspects //Since we talk here about big players and just by looking at their website they of course already have some professionals working on their web presence and therefore what we can suggest will be limitted to time and accessibility to analytical tools and technical understanding of the students. Specifically this ecom website looks already very well done with many web2 and current trend inclusions, therefore i am not yet sure on what level we can just confirm job well done or come up with real improvement possibilities. Most positive am i in the web2 marketing section which is rather new in for businesses//

Project which we will look at all together in class If i understand correct is that they would like to improve their rent of private holiday houses per web. Right now what is see on their website is at [|http://www.alpedhuez.com]
 * Office de Tourism at Alpe d’Huez**


 * what we can do:**

Screen their whole website at Tourism Alpe d’Huez at [|http://www.alpedhuez.com] and design a business model canvas for all sections

Compare the Alpe d’Huez website to other similar tourism websites in other countries and create a comparison table, specifically on the aspect of web2.0 inclusion, tribes, long tail, innovative new trends inclusion

Search Engine Optimization and suggest points for improvement for main page and important follow up pages (only english pages but can then be applied similar to other languages)

Competitor watch and comparison table on what they do similar/ different to Alpe d’Huez. Check as well on existing digital footprints (customers review on forums and travel related web2 websites)

Check Links and suggest improvements to Web2 sites (important factor for generic ranking in Search Engines like Google). Create a set of best possible Metatags using competitor watch, support free websites like Alexa. Create as well a listing of how well the pages are visible in different local and global websites and portals based on keywords

Evaluate as well the possibility to enhance marketing through existing sister city Bormio in Italy though the web

Evaluate current entry in Wikipeda and suggest improvements

Evaluate the possibility to create some kind of Tribe through social networking in facebook, xing or other social networking sites with complete proposal on how to do and next step scenarios

Create Web2 marketing material visuals Photos and tag and spread to Web2 photo sites Videos and Animations tag and spread to Web2 vdo sites

Evaluate current partnerships and see if we find eventual possibilities to enhance those and eventualy profit from crowdsourcing and tribes strategies

Those above suggestions would once applied result in a clear improvement for this offering to a web audience and create better web awareness. If this results in a better occupancy throughout the year we would rent those more efficient


 * NOT possible is**

Screen the market on how attractive the offering is compared to other similar markets in France / Europe / World Technical implementation of pdf only version to a interactive web database //Since we talk here about big players and just by looking at their website they of course already have some professionals working on their web presence and therefore what we can suggest will be limitted to time and accessibility to analytical tools and technical understanding of the students//